Good things come from simple blogs and I’m always up for a good cause. After my shoe post yesterday, Jenny from Jimmy Choo 72 contacted me and asked me kindly to check out a most worthy competition…especially for my photographer friends out there and one lovely aspiring shoe designer to be.
Jimmy Choo and Elton John AIDS Foundation have launched a photo competition to support the launch of Project PEP, a charity collection that donates 25% of sales to the Simelela Rape Centre in South Africa. The money goes towards providing the HIV-preventative treatment PEP (which must be taken within 72 hours of exposure to HIV) and counseling to victims of rape in South Africa, which has the highest count of rape in the world.
The theme of the photo competition is ‘You, Your Shoes and 72.’
Some of my most favorite entries below:
And the best part?
Those who submit their entries before 26th October will be shortlisted for an exhibition at the celebrity launch event at Selfridges London on 29th October. On this night Tamara Mellon will launch the ‘PEP-Up Shop’ at Selfridges, which will display the Project PEP collection and the selected photo entries for 72 hours thereafter.
The overall winners will be announced after the competition close on 7th December. On offer is a Grand Prize of the ultimate Jimmy Choo VIP experience – the winner will be invited to spend a day of luxury at the Jimmy Choo HQ and choose 7 pairs of shoes and 2 handbags to keep. Plus over 100 exclusive Jimmy Choo prizes will also be awarded.
Can you imagine owning 7 pairs of Jimmy Choo’s? I would probably sleep in a different pair every day of the week! I know the deadline is coming up soon, but if you have some time this weekend, please check out the website and some of the really neat entries! Even better if you can whip out that camera and take a few good shots.